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AN INVESTMENT THAT COMPOUNDS FINANCIAL AND HUMAN RETURNS
RENEWALTM is a subscription streaming service dedicated to addiction recovery and mental health: curated films, documentaries, and series for only $5 a month, with a companion app built directly into the viewing experience.
Viewers can simply watch, or engage in the moment with discussion guides, reflection prompts, and links to help — tied to what’s on screen. It’s built to entertain first and support always, for people at every stage of recovery, and the families that support them.
Raising $4.7M | Operating Capital | Platform Build & Market Launch | 12-Month Runway
MARKET OPPORTUNITY
RENEWAL's addressable U.S. market includes 100+ million people affected by addiction and mental health challenges. Converting just 0.5% into paying subscribers would generate 500,000 subscriptions and $30 million in annual recurring revenue.
PATH TO PROFITABILITY
At scale, RENEWAL projects $30 million in annual subscription revenue and $2.5 million in ad sales/sponsorship revenue against $19.1 million in direct costs and operating expenses, yielding an estimated pre-tax profit of $13.4 million and a 41% margin.
WHY THE MODEL WORKS
A $5/month price point keeps RENEWAL accessible to the people who need it most, while a base of 500,000 subscribers (at scale Y3) builds a business with real scale and durable, recurring revenue.
ILLUSTRATIVE UNIT ECONOMICS
At an annual marketing budget of $4 million (at scale in Y3) against 500,000 target subscribers, RENEWAL's projected CAC is approximately $8. Even at a punishing 25% monthly churn, a $4.99 subscriber is worth roughly $20 in lifetime revenue, about 2.5x CAC. At industry-average churn of 5-6%, that rises to $85-$100, or 10-12x.
LEADERSHIP
TED PERKINS
FOUNDER / CEO
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20+ years of experience licensing and acquiring thousands of hours of movies and TV shows for major studios and independents, including TVOD/SVOD/AVOD content for OTT platforms and mobile.
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Creator of RECOVERY MOVIE MEETUPS, the nation’s #1 movie-based mutual support program used in hundreds of leading treatment centers and featured on Good Morning America, CBS News and Psychiatric Times.
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His production company, Recovery TV, has been the official video content provider for the National Association of Addiction Treatment Providers (NAATP), National Association for Alcoholism and Drug Abuse Counselors (NAADAC), SMART Recovery, Faces & Voices of Recovery, and The Real Mental Health Foundation.
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A recognized leader with lived experience in addiction and mental health who maintains high-level relationships with top industry decision-makers and trade associations.
MARK RAPAPORT, MD
CO-FOUNDER
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Founding CEO Emeritus of the Huntsman Mental Health Institute, one of the nation’s leading academic centers dedicated to advancing mental health research, treatment, education, and awareness.
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Architect of the Ad Council’s national “Love, Your Mind” public awareness campaign and the creation of the “Stop Stigma Together” movement.
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Co-founded and co-directed the Emory Brain Health Center, and Psychiatrist-in-Chief for Emory Healthcare and the Reunette Harris Chair of the Department of Psychiatry and Behavioral Sciences for Emory Universit.
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Former Chair of Psychiatry and Behavioral Neuroscience at Cedars-Sinai and Professor at the David Geffen School of Medicine at UCLA.
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Has been President of 3 national psychiatric organizations.
EVERY GREAT INVESTMENT SOLVES A PROBLEM.
THIS ONE ALSO SAVES LIVES.
Behavioral health is a multi-billion dollar industry, yet most people who need help never receive it, and AI-driven job displacement is likely to widen the gap.
RENEWAL reaches people wherever they are in the journey: before treatment, when a story helps them recognize their own experience; when care isn’t available or they aren’t ready, as a private first step; during treatment, as the spark for facilitator-led group discussions; and after treatment, as a way to stay connected to recovery.
Four entry points, one subscription, and a customer who can stay with us for years.
For investors seeking lasting impact, RENEWAL is an opportunity to build a profitable, scalable media company that will provide millions of people with stigma-free connection and support while strengthening families and communities.
Request an investor deck with complete P&L
ted@watchrenewal.com
+1 310 508 3902
Or simply fill out the form below:
Or find a time to meet our Founder & CEO
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